Most of the hours in wholesale order management go to the work around the order screen: keying orders that arrive by email, PDF and phone, answering where-is-my-order and keeping the ship date that was promised. That is the work Morsa is built for, and it is our pick for most distributors. If you still need a system that holds orders and stock, inFlow starts at $99 a month billed yearly, Zoho Inventory at $29 and Unleashed at $99 a month; Cin7 runs $349 to $1,199 a month; field and route sales teams fit SimplyDepo or Orderwerks; and distributors on Prophet 21, Eclipse or Business Central already own an order module.
Morsa publishes this guide. Morsa is also one of the options compared, so we read every other vendor’s facts and prices on its own site on 25 October 2026, and we say where a vendor publishes no price.
Quick answer
Order desk buried in email, PDF and status calls: Morsa, working inside the ERP you already run.
Already on a distribution ERP (Prophet 21, Eclipse, Infor CSD, Business Central, NetSuite, Acumatica): use its order module as the system of record. You already pay for it.
On QuickBooks, needing orders, stock and purchasing in one place: inFlow (from $99 a month billed yearly), Zoho Inventory (from $29 a month billed yearly) or Unleashed (from $99 a month).
Multichannel wholesalers who also sell on marketplaces: Cin7, $349 to $1,199 a month.
QuickBooks distributors that need EDI and warehouse scanning: Acctivate. Quote only.
Field reps, route sales and van delivery: SimplyDepo ($49 to $69 per rep a month) or Orderwerks ($60 per user a month).
Customers who want to order online themselves: a B2B ordering portal; our B2B ordering portal guide compares them with prices.
Order entry, order management and the ERP’s order module
Three things get sold as “order management software for distributors”, and they do different jobs.
Layer | What it does | Examples |
|---|---|---|
Order entry | Gets the customer’s order into the system: reading the email, PDF, phone call or portal order and creating the sales order | Inside sales reps, AI order entry tools, B2B portals, EDI |
Order management | Runs the order after it exists: price and credit checks, allocation, backorders, pick and ship, status, changes, invoicing | Inventory and order management apps, the ERP’s order module |
The ERP’s order module | The system of record for orders, stock, pricing and invoices | Prophet 21, Eclipse, Infor CSD, Business Central, NetSuite, Acumatica |
Sales order software and sales order processing software usually mean the first two together: a place to create a sales order, check it against price and stock, release it to the warehouse and invoice what shipped. For a distributor with an ERP, that place already exists. The question is who does the work in it.
This guide is about running orders inside the business. How customers place them, through a portal or B2B ecommerce site, is covered in our B2B ordering portal guide. The AI tools that only read incoming orders, from Conexiom to Choco, are compared with prices in our AI order entry guide.
Where the work in wholesale order management actually goes
Follow one order through a 100-person distributor and count who touches it:
It arrives. A PDF purchase order by email, a photo of a handwritten order from a contractor, a text to the rep, a call, a portal order, an EDI 850 from a big account. Every door but the last two needs a person to read it.
It is entered. The rep matches the customer’s part numbers to yours, picks the ship-to, checks the price against the contract and keys the lines.
It is checked. Credit holds, prices outside the matrix, items short at the branch that ships. The ERP flags these; a person decides.
It waits. Short lines go on backorder against a purchase order. If the supplier moves that PO date, the customer’s date moves too, but only when someone notices.
It ships. Pick, pack, carrier, tracking number. The ERP records it.
The customer asks. “Where is PO 4471?” arrives by email or phone, and someone looks it up in the ERP and the carrier’s site and writes back.
It changes. Add two lines, push the date, ship partial. Each change is another round of entry and confirmation.
It is invoiced for what actually shipped.
The order module handles steps 3, 5 and 8 well. Steps 1, 2, 4, 6 and 7 are where the order desk’s day goes, and most order management software, including the ERP, leaves them to people. That is the gap the options below fill in different ways.
Wholesale order management software prices compared
Prices read on 25 October 2026. Quote only means the vendor publishes no price.
Option | Best for | Price |
|---|---|---|
Morsa | Distributors whose order desk spends the day keying, answering status questions and chasing dates | Pilot first, then a share of the value created; no per-seat licences |
Your ERP’s order module | Distributors already on Prophet 21, Eclipse, Infor CSD, Business Central, NetSuite or Acumatica | Part of the ERP licence; Business Central Essentials is $80 per user a month, paid yearly [1] |
Acctivate | QuickBooks distributors needing EDI, lots and scanning | Quote only; onboarding billed at $1,000 a month until go-live [2] |
Unleashed | Inventory-heavy wholesalers on Xero or QuickBooks | $99, $399 or $729 a month paid monthly; onboarding $449 to $5,549 [3] |
Cin7 | Multichannel wholesalers selling B2B, retail and marketplaces | $349, $599 or $1,199 a month; Omni by quote [4] |
inFlow | Small wholesalers moving off spreadsheets | $99 to $699 a month billed yearly, or $129 to $879 monthly [5] |
Zoho Inventory | Very small wholesalers on a budget | Free to 50 orders a month; $29 to $249 a month billed yearly [6] |
SimplyDepo | Field sales and route-based distributors | $49 to $69 per rep a month; 50+ reps by quote [7] |
Orderwerks | QuickBooks distributors with reps, a portal and delivery routes | $60 per user a month; onboarding from $2,500 [8] |
SalesOrder.com | Home, gift and furniture wholesalers wanting order management, EDI and accounting in one | About 0.4% of monthly revenue, no per-user fees [9] |
B2B ordering portals (OrderEase, WizCommerce, Orderspace) | Customers ordering online themselves | From $65 a month (Orderspace) to $500 a month and up (OrderEase) [10][11] |
AI order entry tools (Conexiom, Canals, Choco and others) | Reading high volumes of emailed and PDF orders | Mostly quote only; see our AI order entry guide |
The best wholesale order management software in 2026, ranked
Ranked by how much of the order desk’s day each option takes on, then by how many distributor situations it fits.
1. Morsa
Morsa is an AI agent for operations at manufacturers and distributors (the company calls it an AI COO). It does daily work inside the ERP, email, Teams, phone and chat your team already uses. For order management, it does the steps the order module leaves to people. It reads orders where they arrive (an emailed PDF, a phone photo of a handwritten form, a text or WhatsApp message) and enters them in the ERP, matching each customer’s own part numbers to yours from their past orders and asking the rep before it guesses. It answers where-is-my-order emails with the ship date, the carrier and the tracking number, pulled from the ERP and the carrier, from the rep’s own mailbox, and routes the unusual ones to a person. When a supplier moves a purchase order date, it shows which customer orders that hits before the customer calls. And every promise made in an email or a chat (“I’ll get you a revised date by Thursday”) gets an owner and a date and is followed through.
Best for: distributors with an ERP whose inside sales and customer service teams lose their day to typing orders, looking up status and chasing dates.
Why it ranks first: most options on this list hold the order; Morsa does the work around it: entry, status answers, date changes and follow-through, across every channel customers already use. It connects to Prophet 21, Eclipse, Infor CSD, Business Central, NetSuite, SAP Business One, Odoo, Zoho and QuickBooks, including more than one ERP at once. Reps keep working in their own Outlook or Gmail, Teams and phone, so there is no new screen to learn.
Watch for: Morsa is not an ERP or an inventory system; it works in the one you run. If you have no order system at all, start with one of the options below. There is no self-serve trial or public price list; it starts with a pilot on one live problem. Orders, price exceptions and credit releases can be set to go to the person you name before anything posts.
Price: a pilot on one live problem comes first. It is free when no implementation work is needed; otherwise there is a minimal implementation cost, refunded if the pilot shows no value. After that, the fee is a share of the value created, agreed after the pilot. There are no per-seat licences. See how pricing works.
2. Your ERP’s order module: Prophet 21, Eclipse, Infor CSD, Business Central and others
If you run a distribution ERP, you already own order management software. Prophet 21, Eclipse and Infor CSD (formerly SX.e) are built for distributors: order entry, customer pricing, credit checks, stock across branches, purchasing, warehouse and invoicing in one system. Business Central, NetSuite and Acumatica cover the same order cycle with more general-purpose screens, plus a partner add-on where a distributor needs one.
Best for: any distributor already on one of them. Adding a second order system beside the ERP usually means two records of the same order.
Watch for: the module is a system of record. It checks what someone enters; it does not read the email, answer the customer or notice that a supplier date moved.
Price: part of the ERP licence. Microsoft lists Business Central Essentials at $80 per user a month and Premium at $110, paid yearly [1]. Epicor and NetSuite publish no list prices; our Epicor pricing guide, NetSuite pricing guide and distribution management software guide gather the published ranges. What Prophet 21 does in detail is in our Prophet 21 guide.
3. Acctivate
Acctivate is inventory and business management software that extends QuickBooks Desktop and QuickBooks Online through a two-way integration [2]. It comes in three editions: Starter for one user, Professional (five users, multiple bins and locations with pick lists, Avalara sales tax and one web store integration) and Enterprise (ten users, adding mobile barcode scanning and EDI integrations) [2].
Best for: QuickBooks distributors that need EDI, bins and scanning without leaving QuickBooks accounting.
Price: Acctivate lists no licence or subscription price; the subscription is paid yearly, and its onboarding service is billed at $1,000 a month until go-live [2].
4. Unleashed
Unleashed is cloud inventory software with sales order management, purchasing, multi-warehouse stock (on Core and Pro), production and reporting [3].
Best for: wholesalers whose main problem is stock accuracy across warehouses, running Xero or QuickBooks for accounting.
Watch for: order volume. Unleashed’s page lists 100 sales orders a month on each plan, with upgrades of $70 a month for up to 500, $200 for up to 1,500, $320 for up to 3,000 and $490 for unlimited [3]. A distributor shipping 60 orders a day needs an upgrade; confirm the base allowance with Unleashed.
Price: Lite $99, Core $399 and Pro $729 a month paid monthly, or $1,089, $4,389 and $8,019 a year paid yearly. Extra users are $69 a month ($89 on Pro). Onboarding is a one-off $449 self-service, $799 standard or $5,549 full [3].
5. Cin7
Cin7 handles inventory and orders for wholesalers that also sell through retail stores, ecommerce and marketplaces [4].
Best for: brands and wholesalers with several sales channels to keep in one stock picture.
Watch for: the B2B portal is an add-on on every plan, and EDI runs through the API and a partner solution [4].
Price: Standard $349 a month (5 users, 6,000 sales orders a year, about 500 a month), Pro $599 (10 users, 24,000 a year, about 2,000 a month) and Advanced $1,199 (15 users, 120,000 a year, about 10,000 a month); Omni by quote. Prices are for new customers and exclude taxes [4].
6. inFlow
inFlow is inventory and order software for small businesses, with a separate manufacturing edition and a mobile barcode scanning app [5].
Best for: small wholesalers moving off spreadsheets who want simple sales orders, purchasing and stock.
Price: Lite $99 a month billed yearly ($129 monthly, 2 team members), Core $299 ($379, 5), Pro $499 ($629, 10) and Max $699 ($879, 20). Its online ordering site for customers is a $39 a month add-on on Lite and Core; extra team members are $29 a month [5].
7. Zoho Inventory
Zoho Inventory covers sales orders, purchase orders, multiple locations and a customer portal from the Standard plan up [6].
Best for: very small wholesalers, or those already on Zoho Books or Zoho CRM.
Price: a free plan for 50 orders a month and one user; then Standard $29 a month billed yearly (500 orders, 3 users), Premium $79 (3,000 orders), Plus $129 (7,500 orders) and Enterprise $249 (15,000 orders) [6].
8. SimplyDepo
SimplyDepo is a field sales platform: a mobile sales app and CRM, retail execution with photo audits, route planning that works offline, and B2B ordering with a customer portal and promotions [7].
Best for: distributors whose orders come mostly from reps in stores and on routes, such as beverage, snack and consumer goods. Our distribution software by industry guide covers DSD and route accounting in depth.
Price: $69 per rep a month for 1 to 5 reps, $59 for 6 to 15 and $49 for 16 to 49; 50 reps and up by quote. It lists a 30-day free trial, no setup fees and go-live in about 5 days [7].
9. Orderwerks
Orderwerks takes orders from phone, email, a field rep app that works offline, a self-service B2B portal, CSV import and an API into one order system, and syncs with QuickBooks Online, QuickBooks Desktop and Enterprise, Xero, Fishbowl and ShipStation [8][12].
Best for: QuickBooks distributors with field reps and their own delivery routes.
Watch for: someone still keys the phone and email orders into it; the portal is priced per setup [8].
Price: $60 per user a month for the web portal and sales app, with volume pricing from 5 users; route planning and driver tracking from $150 a month plus $25 to $50 per driver; onboarding from $2,500 [8].
10. SalesOrder.com
SalesOrder.com sells order management, warehouse and shipping tools, EDI, a B2B ecommerce site and accounting in one system, aimed at wholesalers of home decor, gifts, furniture and garden products [9].
Best for: wholesalers in those trades that want to replace several tools with one.
Price: a share of monthly revenue rather than seats: its page states 0.4% of monthly revenue in arrears ($400 on $100,000), and also shows 0.36% elsewhere, so confirm the rate. It budgets about $10,000 of professional services for customizations at businesses up to $10 million in turnover [9].
11. B2B ordering portals: OrderEase, WizCommerce, Orderspace and others
Portals let customers place their own orders, with their own prices, and send them to the ERP. They change how orders arrive, not how they are run once they exist. OrderEase starts at $500 a month plus a setup fee [10]; Orderspace runs $65 to $185 a month [11]; WizCommerce adds a rep app, a CRM and an AI order entry assistant and names NetSuite, QuickBooks, Epicor P21, SAP, Sage Intacct and Fishbowl among its integrations [13]. They are compared, with what share of orders still arrives by email after launch, in our B2B ordering portal guide.
12. AI order entry tools: Conexiom, Canals, Choco and others
These read emailed, PDF and spreadsheet orders and draft them into the ERP. They cover step 2 in the list above and stop when the sales order exists. Eleven of them, with prices, accuracy claims and how to test them, are in our AI order entry guide. If your large accounts send EDI, our EDI cost guide prices the providers.
One day on the order desk, by hand and with Morsa
This is an illustrative example. The distributor, the customers and the times are made up; the steps are what matter. Picture a 120-person industrial distributor on Prophet 21 with four inside sales reps.
Tuesday, by hand:
7:30. Sam, an inside rep, opens 23 emails that came in overnight. Eleven are orders: nine PDF purchase orders, one photo of a handwritten order form from a contractor and one plain email. He keys them one at a time, looking up three customer part numbers he has not seen before in old orders.
10:15. A buyer emails: “Where is PO 4471?” Sam opens the order in Prophet 21, finds the pick ticket and shipment, goes to the carrier’s site for the tracking status and writes back.
11:40. A supplier’s reply says a shipment of valves slipped ten days. The buyer updates the PO date. Nobody connects it to the two customer orders promised against those valves.
2:30. On a call, Sam promises a contractor a revised ship date by Thursday. It goes on a sticky note.
Friday. The contractor calls, annoyed: the order did not ship, and nobody told him why.
The same Tuesday with Morsa:
Before 7:30. Morsa has read the eleven orders, matched each line to the item master and the customer’s own part numbers, checked price and stock, and entered ten in Prophet 21. On the eleventh it asks Sam in Teams: “BV-075 is new for this customer; it looks like our 41-2291-SS, same as their last three orders. Confirm?” Sam taps yes. Confirmations go back from Sam’s mailbox, in his words.
10:15. The where-is-my-order email gets an answer in a couple of minutes: shipped Monday, the carrier, the PRO number and the delivery date, sent from Sam’s mailbox. An email in the same inbox asking for a price exception goes to Sam instead.
11:40. Morsa reads the supplier’s slip, updates the PO date in Prophet 21 and shows the two customer orders it hits. It drafts a note to each customer with the new date and the options, and waits for Sam’s yes before anything goes out.
2:30. Morsa logs the promise from the call with Sam as owner and Thursday as the date. Thursday morning, it reminds him and offers to send the revised date from his email.
What stays with people: every order line Morsa is unsure of, prices outside the contract, credit releases, what to tell a customer about a late order, and anything above the limits you set. Morsa does the typing, the looking up and the remembering.
At J4S, a 120-person glass plant, Morsa went live in two days, and on-time completion of operational commitments rose from about 30% to about 75% across about 900 commitments in four weeks (J4S customer story) [14]. At JRG Automotive, Morsa caught 5 of 8 production-stopping shortages early, saving $2 million.
A pilot starts on one live problem, such as last week’s emailed orders or your where-is-my-order inbox. To see it on your own orders, book a demo.
How to choose wholesale order management software
Your situation | Start here | Why |
|---|---|---|
On a distribution ERP, order desk buried in email | Morsa on your ERP | The order module is fine; the work around it is the problem |
On QuickBooks, no system for orders and stock | inFlow, Zoho Inventory or Unleashed | A system of record first, priced by the month |
QuickBooks plus EDI customers and a warehouse | Acctivate | EDI and scanning on top of QuickBooks |
Selling wholesale, retail and on marketplaces | Cin7 | One stock picture across channels |
Reps on the road, routes and van delivery | SimplyDepo or Orderwerks | Built for orders taken in the field |
Customers asking to order online | A B2B portal | See our portal guide |
Outgrowing QuickBooks altogether | A distribution ERP | See our distribution ERP guide |
How to test order management software before you buy
Pull a week of real orders from every door: emails, PDFs, photos, calls, portal and EDI. Count how many each option handles without a person keying them.
Pull a week of where-is-my-order emails and calls. Ask each vendor who answers them after go-live, and how.
Move one supplier date in a test copy and see which system tells you which customer orders it hits.
Enter an order with a customer’s own part number, an off-contract price and a short line. Check what posts, what stops and who is asked.
Count the order volume limits and the per-user fees at the size you will be in two years, not today.
Verdict: which wholesale order management software should you choose?
If your distributor already runs an ERP and the order desk’s day goes to the work described above, try Morsa first: it does that work inside your ERP, email and phone, and your team approves the decisions. To try it on one live problem, book a demo.
If you have no order system yet, choose by size and channel: Zoho Inventory or inFlow to start small, Unleashed for stock accuracy across warehouses, Cin7 if you also sell retail and on marketplaces, Acctivate if you stay on QuickBooks and need EDI, and SimplyDepo or Orderwerks if your orders come from reps on the road. If you are outgrowing QuickBooks, a distribution ERP’s order module will serve you longer than any of them.
Sources
Microsoft, Dynamics 365 Business Central pricing: https://www.microsoft.com/en-us/dynamics-365/products/business-central/pricing (read 25 October 2026)
Acctivate, Pricing: https://acctivate.com/pricing/ (read 25 October 2026)
Unleashed, Pricing: https://www.unleashedsoftware.com/pricing/ (read 25 October 2026)
Cin7, Pricing: https://www.cin7.com/pricing/ (read 25 October 2026)
inFlow, Software pricing: https://www.inflowinventory.com/software-pricing-inflow (read 25 October 2026)
Zoho Inventory, Pricing (US): https://www.zoho.com/us/inventory/pricing/ (read 25 October 2026)
SimplyDepo, Pricing: https://simplydepo.com/pricing/ (read 25 October 2026)
Orderwerks, Pricing: https://www.orderwerks.com/pricing (read 25 October 2026)
SalesOrder.com, Low cost ERP software for wholesale: https://salesorder.com/low-cost-erp-software-for-wholesale/ (read 25 October 2026)
OrderEase, Pricing: https://www.orderease.com/pricing (read 25 October 2026)
Orderspace, Pricing: https://www.orderspace.com/pricing (read 25 October 2026)
Orderwerks, B2B order management software: https://www.orderwerks.com/features/order-management (read 25 October 2026)
WizCommerce, Homepage: https://www.wizcommerce.com/ (read 25 October 2026)
Morsa, J4S customer story: https://morsa.ai/customers/j4s (read 25 October 2026)
