A portal changes how only some customers order: in WizCommerce’s own 2026 benchmark of more than 250 wholesalers, as reported by Distribution Strategy Group, sales reps still wrote 36.5% to 66% of the orders its platform captured. Portals run from $29 a month billed yearly on Shopify (Plus from $2,300), SparkLayer adds B2B to a store from $49, Orderspace runs $65 to $185 and OrderEase starts at $500; Sana, Znode and BigCommerce’s B2B Edition publish no price. For the orders a portal misses, our pick is Morsa: it enters email, PDF, photo, text and phone orders in the ERP, where they land the same way the portal’s orders do.
Morsa publishes this guide. Morsa is also one of the options compared, so we read every other vendor’s facts and prices on its own site on 25 October 2026, say where a vendor publishes no price, and name the source of every figure on order channels.
Quick answer
Orders that keep arriving by email, PDF, phone and text, portal or not: Morsa.
A full B2B storefront with contract pricing on a mainstream platform: Shopify Plus, from $2,300 a month, or Shopify Basic, Grow and Advanced ($29 to $299 a month billed yearly) if three price catalogs are enough.
A B2B layer on the store you already have: SparkLayer, $49 to $299 a month, from $499 for Enterprise.
A simple wholesale ordering site for a small distributor: Orderspace, $65 to $185 a month, or Now Commerce at $280 a month on QuickBooks.
A portal plus order automation, sold as a service: OrderEase, from $500 a month plus setup.
Deep ERP integration on SAP or Microsoft Dynamics: Sana Commerce. Quote only.
Large catalogs, many branches and custom builds: OroCommerce, Virto Commerce, Znode or BigCommerce B2B Edition. Quote only, plus an implementation partner.
What B2B ecommerce for distributors is
B2B ecommerce for distributors is online ordering where each business customer logs in and sees its own catalog, contract prices, payment terms and stock, places orders and checks their status, with each order flowing into the distributor’s ERP. A B2B ordering portal is the same thing in its simplest form: a private, login-only ordering site for existing accounts.
What a distributor needs from one, in order of how often it decides the project:
The ERP connection. Items, customer prices, stock by branch and orders have to match the system of record, both ways.
Account pricing. Each customer sees its negotiated price, with quantity breaks.
Company accounts. One customer, several buyers, several ship-to locations, each with its own permissions.
Terms and PO numbers. Net terms and the customer’s PO number instead of a card.
Fast reorder. Last month’s order placed again in a minute, and a quick-order form by part number.
Order status and invoices. Shipments, tracking and open invoices visible to the buyer.
Rep ordering. Sales reps placing orders on a customer’s behalf, at that customer’s prices.
Large accounts may also want punchout from their procurement system or EDI; our EDI cost guide prices the EDI side.
This guide is about how customers place orders. How a distributor runs orders once they exist, from entry to invoice, is in our wholesale order management software guide.
The question every portal buyer skips: what share of orders still arrives by email?
Portal vendors show what the site does for the customers who use it. The question to ask before you buy is how many customers will not, and what happens to their orders.
The public numbers point the same way:
About a third of wholesale sales are e-commerce, EDI included. The US Census Bureau put merchant wholesalers’ 2022 sales at $11,084,133 million and their e-commerce sales at $3,692,910 million [1][2]. That is 33.3% by our arithmetic. Census counts goods sold “over open networks such as the Internet, or over proprietary networks running systems such as Electronic Data Interchange (EDI)” as e-commerce [21], and flags the e-commerce estimate for caution because its response rate was 40.4% [2]. So about two thirds of wholesale sales still came through a rep, the phone, email or the counter.
Even on a portal, reps write a large share of orders. WizCommerce, which sells a B2B portal, ran this benchmark. Its 2026 B2B E-Commerce Benchmark Report studied order data from more than 250 wholesalers on its platform from January 2025 to July 2026. Sales reps wrote 66% of digitally captured orders at wholesalers under $5 million in revenue, and 36.5% at those above $15 million, as reported by Distribution Strategy Group [3]. Those counts include only orders captured in the platform; orders keyed straight into the ERP from an email or a call are not in them.
The big orders stay with reps. At 75% of the wholesalers studied, the average website order was worth less than half the average rep-written order [3].
The vendors say so too. Uncap, a Shopify partner that builds distributor stores, writes that the order desk “does not disappear when the website goes live” [4].
None of this is a reason not to build a portal. Routine reorders move online, and buyers like checking stock and history at 9 p.m. It is a reason to plan for two doors from day one: the portal for customers who use it, and something that handles every order that arrives the old way, so both land in the ERP the same way and your reps are not left keying the rest.
Kinds of B2B ordering software
Kind | What it is | Options in this guide |
|---|---|---|
AI agent that takes orders as they come | Takes orders in whatever form they arrive; no portal needed | Morsa |
Ecommerce platform with B2B built in | A full store with company accounts, catalogs and terms | Shopify, BigCommerce B2B Edition |
B2B layer on an existing store | Adds account pricing, quick order and terms to Shopify, BigCommerce and others | SparkLayer |
Wholesale ordering portal | A ready-made login-only ordering site, priced by the month | Orderspace, Now Commerce, OrderEase, WizCommerce, Pepperi |
ERP-integrated B2B commerce | A storefront built on the ERP’s data and rules | Sana Commerce, Kore Commerce |
Enterprise B2B commerce platform | Configurable platforms for large catalogs, many branches and custom builds | OroCommerce, Virto Commerce, Znode |
B2B ecommerce platform prices for distributors
Prices read on 25 October 2026. Quote only means the vendor publishes no price.
Option | Best for | Price |
|---|---|---|
Morsa | Distributors whose customers keep ordering by email, PDF, phone and text | Pilot first, then a share of the value created; no per-seat licences |
Shopify | A full B2B store on a mainstream platform | Basic $29, Grow $79, Advanced $299 a month billed yearly; Plus from $2,300 a month [5] |
BigCommerce B2B Edition | B2B stores with quotes, company hierarchies and credit | Quote only; BigCommerce’s Performance plan starts at $1,499 a month billed yearly [6][7] |
SparkLayer | Adding B2B to an existing Shopify, BigCommerce or WooCommerce store | Free to 5 orders a month on Shopify; $49, $149, $299 a month; Enterprise from $499 [8] |
Orderspace | Small wholesalers wanting a ready ordering site | $65 to $185 a month, unlimited orders and customers [9] |
Now Commerce | QuickBooks distributors | B2B customer portal $280 a month; rep portal from $150 [10] |
OrderEase | A portal plus order automation into the ERP | From $500 a month plus a setup fee [11] |
WizCommerce | Portal, rep app, CRM and AI order entry in one | Not published on its site [12] |
Pepperi | Rep app and B2B portal for consumer goods distributors | Not published; its pricing page returned “page missing” on 25 October 2026 [22] |
Sana Commerce | Distributors on SAP or Microsoft Dynamics | Quote only, three editions [13] |
Kore Commerce | Distributors on UniData/UniVerse-based ERPs | Not published [14] |
OroCommerce | Large B2B catalogs with complex accounts | Community Edition free and open source; Enterprise licensed, no price published [15] |
Virto Commerce | Custom enterprise B2B builds | From 0.5% of GMV or from $2 per order, with 10,000 SKUs [16] |
Znode | Multi-branch, multi-brand distributors | Not published [17] |
The best B2B ecommerce options for distributors in 2026, ranked
Ranked by how much of a distributor’s ordering each option covers, inside and outside the portal; Morsa is first because it covers the orders outside it.
1. Morsa
Morsa is an AI agent for operations at manufacturers and distributors (the company calls it an AI COO). It does daily work inside the ERP, email, Teams, phone and chat your team already uses. For customer ordering, it takes the opposite approach to a portal: customers keep ordering the way they already do, and Morsa does the entry. It reads the emailed PDF, the phone photo of a handwritten order form, the text or WhatsApp message and the note from a call, matches each line to your item master and to that customer’s own part numbers from their past orders, asks the rep before it guesses, and enters the order in the ERP. It answers where-is-my-order with the ship date, the carrier and the tracking number from the ERP and the carrier, sent from the rep’s own mailbox. Where a structured form genuinely helps, such as a branch that reorders the same 40 items every week, Morsa sends the customer a form link it made for that list, and what they fill in is entered like any other order.
Best for: distributors whose customers order by email, PDF, phone and text and are not going to change, and distributors with a portal who still have an order desk full of emails.
Why it ranks first: a portal serves the customers who adopt it; the figures above show how many do not. Morsa serves the customers who keep ordering the old way, without asking anyone to log in, and if you run a portal it covers the other door, so portal orders and emailed orders land in the ERP the same way. It connects to Prophet 21, Eclipse, Infor CSD, Business Central, NetSuite, SAP Business One, Odoo, Zoho and QuickBooks, and to any other system with an API, a database, an export or an email trail; if a portal has no live ERP connection, Morsa reads its order notifications and enters them too. It runs in the cloud, a private cloud or fully on premises, including the AI models.
Watch for: Morsa is not a storefront. If you want buyers browsing a catalog with images, search and a cart, you still need one of the platforms below. There is no self-serve trial or public price list; it starts with a pilot on one live problem. Lines it is unsure of, prices off contract and credit holds go to the person you name before anything posts.
Price: a pilot on one live problem comes first. It is free when no implementation work is needed; otherwise there is a minimal implementation cost, refunded if the pilot shows no value. After that, the fee is a share of the value created, agreed after the pilot. There are no per-seat licences. See how pricing works.
2. Shopify
Shopify runs B2B and direct-to-consumer sales from one store. B2B is available on the Basic, Grow, Advanced and Plus plans [18]. On Basic, Grow and Advanced you get up to 3 active B2B catalogs across all markets, net terms, PO numbers and a quick order list; Plus adds unlimited catalogs, catalogs assigned directly to a company and its locations, deposits, partial payments and payment requests per fulfillment [19].
Best for: distributors that want a modern storefront with a large app and partner ecosystem, and that also sell to consumers.
Watch for: contract pricing. A distributor with more than three price groups, or a price per account, needs Plus [19]. The ERP connection is a separate app or build; Uncap, one Shopify partner, publishes its ERP sync at $8,000 to set up and $390 a month, and a new build at about 12 weeks [4].
Price: Basic $29, Grow $79 and Advanced $299 a month billed yearly ($39, $105 and $399 monthly); Plus starts at $2,300 a month [5].
3. BigCommerce B2B Edition
BigCommerce’s B2B Edition adds an open-source buyer portal, company account credit management, multi-company hierarchies, quoting and ordering on behalf of buyers [6]. It names TradeCentric, Kensium, Celigo and Patchworks for integrations and data sync [6].
Best for: distributors that want quotes and company hierarchies built in, on a hosted platform.
Watch for: price lists for customer-specific SKU pricing are listed only on BigCommerce’s top Performance plan [7].
Price: BigCommerce publishes no B2B Edition price. Its Performance plan starts at $1,499 a month billed yearly; Core, Growth and Scale run $29 to $299 a month billed yearly [7].
4. Sana Commerce
Sana builds B2B web stores tightly integrated with the ERP, so prices, stock and order history come straight from it. Its Essential and Pro editions support SAP Business One, Business Central and NAV; Advanced adds SAP ECC, Dynamics AX, Finance and Supply Chain, and SAP’s cloud ERP, with multi-account hierarchies and order on behalf [13].
Best for: distributors on SAP or Microsoft Dynamics who want the store to use the ERP’s own pricing logic.
Price: quote only on all three editions (“Request pricing”) [13].
5. OrderEase
OrderEase sells a B2B ordering portal and app with customer pricing, plus order automation into the ERP, with unlimited users [11]. Its pricing page names NetSuite, Microsoft Dynamics 365, Sage 300 and Acumatica, QuickBooks, Xero and Shopify among its connections [11].
Best for: distributors that want the portal and the ERP connection delivered as one service.
Price: from $500 a month plus a setup fee that depends on configuration; EDI and ERP connections get a fixed-price implementation package quoted separately; no free trial [11].
6. WizCommerce
WizCommerce combines a branded B2B storefront, a rep ordering app, a CRM and an AI assistant that turns incoming POs and RFQs into ERP-ready orders and quotes, with a review step before anything is created [12]. It claims more than 100 pre-built ERP integrations and names NetSuite, QuickBooks, Epicor P21, SAP, Sage Intacct and Fishbowl [12].
Best for: wholesalers that want the portal, the rep app and order intake from one vendor.
Price: not published on its site [12].
7. OroCommerce
OroCommerce is a B2B commerce platform with an open-source Community Edition that is free to download, and an Enterprise Edition that adds multiple organizations, websites and other enterprise features [15].
Best for: distributors with complex account structures and an implementation partner or in-house developers.
Price: Community Edition free, with no licensing fees; Oro publishes no Enterprise price [15].
8. Virto Commerce
Virto Commerce is a configurable enterprise B2B platform for custom builds.
Best for: large distributors building a tailored platform with a partner.
Price: from 0.5% of GMV, or from $2 per order, each with 10,000 SKUs; third-party software and implementation are extra [16].
9. Znode
Znode sells B2B ecommerce for distributors with account-specific catalogs and pricing, ERP-driven pricing and stock, a sales rep portal with assisted ordering, and multi-store setups for distributors that grow by acquisition [17].
Best for: multi-branch, multi-brand distributors in electrical, plumbing, industrial and similar trades.
Price: not published [17].
10. SparkLayer
SparkLayer adds B2B ordering to an existing store on Shopify, BigCommerce, WooCommerce, Adobe Commerce or Wix: price lists, quick buy, invoicing, stock locations and, on Pro, a quoting engine and QuickBooks and Xero integration [8].
Best for: small wholesalers already running a store who want a trade ordering area quickly.
Watch for: monthly order caps: 50, 100 and 150 orders on Starter, Growth and Pro [8].
Price: Basic free (Shopify only, 5 orders a month), Starter $49, Growth $149, Pro $299 a month, Enterprise from $499 [8].
11. Orderspace and Now Commerce
Orderspace gives a small wholesaler a ready B2B ordering site with unlimited orders, customers and products, plus seats for sales reps on the higher plans [9]. Now Commerce sells a B2B customer portal and a rep portal for distributors on QuickBooks Desktop and Online [10].
Best for: small wholesalers that want customers ordering online within weeks, without a build.
Price: Orderspace $65, $95, $125 or $185 a month, excluding VAT [9]. Now Commerce $280 a month for the customer portal and from $150 for the rep portal, with $100 a month off when bundled [10].
12. Pepperi and Kore Commerce
Pepperi sells a rep ordering app and B2B portal aimed at consumer goods distributors; its pricing page returned “page missing” when we checked on 25 October 2026 [22]. Kore Technologies sells Kore Commerce (storefront, online payment, sales management, returns) alongside integration tools built for UniData/UniVerse databases and SQL Server, and publishes no prices [14].
Best for: Pepperi for consumer goods distributors with large field teams; Kore for distributors whose ERP runs on UniData or UniVerse.
Portal orders and emailed orders on the same morning
This is an illustrative example. The distributor, customers and times are made up; the steps are what matter. Picture an 80-person electrical distributor on Business Central that launched a Shopify Plus portal six months ago.
Monday morning, by hand:
7:00. The portal’s weekend orders have flowed into Business Central through the integration. Good.
7:30. Dana, the inside sales lead, opens the shared orders inbox: 18 emailed PDFs, a photo of a handwritten list from a contractor’s foreman, two texts forwarded by outside reps and a voicemail. Three of the PDFs are from customers who have a portal login and have never used it. She and one colleague key them until about 10:30.
9:45. A portal customer emails anyway: “Where is order 7731?” The portal shows “processing”. Dana checks Business Central and the carrier, and writes back.
11:00. The VP of sales asks why portal adoption is stuck at a third of accounts.
The same Monday with Morsa:
7:00. Portal orders arrive in Business Central as before.
Before 7:30. Morsa has read the 18 PDFs, the photo, the two texts and the voicemail note, matched each line to the item master and the customer’s own part numbers, and entered them in Business Central. On two lines it asks Dana first: a part number the customer has never used, and a price below their contract. Confirmations go out from Dana’s mailbox.
9:45. The where-is-my-order email gets an answer in a couple of minutes, with the carrier, tracking number and delivery date.
10:00. For the branch that emails the same reorder list every Monday, Morsa sends a form link made for that list; next Monday the branch updates quantities and submits, and the order is entered the same way.
What stays with people: lines Morsa is unsure of, prices off contract, credit holds and anything above the limits you set. Dana’s morning goes to the customers who called, not the keyboard. The portal keeps doing what it does well, and the customers who never log in still get their orders entered.
At J4S, a 120-person glass plant, Morsa went live in two days, and on-time completion of operational commitments rose from about 30% to about 75% across about 900 commitments in four weeks (J4S customer story) [20]. At JRG Automotive, Morsa caught 5 of 8 production-stopping shortages early, saving $2 million.
A pilot starts on one live problem, such as the orders that land in your shared inbox. To see it on your own customers’ orders, book a demo.
What a B2B ordering portal costs in year one
Estimates built only from the published prices above, before your own staff time. Build work is quoted by each partner and is not included.
Setup | How it is counted | First-year total (estimate) |
|---|---|---|
Shopify Plus with a partner ERP sync | $2,300 x 12 = $27,600; one Shopify partner’s (Uncap’s) ERP sync, $8,000 setup + $390 x 12 = $4,680 | $40,280, plus the store build |
BigCommerce Performance with B2B Edition | $1,499 x 12 = $17,988 for the plan; B2B Edition quoted | $17,988 plus B2B Edition, integration and build |
OrderEase | $500 x 12 = $6,000 | $6,000 plus setup and any ERP or EDI package |
Shopify Advanced with SparkLayer Pro | $299 x 12 = $3,588; $299 x 12 = $3,588 | $7,176, plus ERP integration; up to 3 catalogs and 150 SparkLayer orders a month |
Now Commerce customer portal | $280 x 12 = $3,360 | $3,360, QuickBooks only |
Orderspace Large Team | $185 x 12 = $2,220 | $2,220 plus VAT where it applies |
The platform fee is rarely the big number. Uncap puts a new Shopify build at about 12 weeks and charges $7,500 for its fixed-price discovery plan alone [4]; the ERP integration and cleaning up the item master and price rules are where projects run long.
How to choose B2B ecommerce for your distribution business
Your situation | Start here | Why |
|---|---|---|
Most orders come by email, PDF and phone, and customers will not change | Morsa | Enters those orders in the ERP as they arrive |
You want a portal and still have an order desk full of emails | A portal plus Morsa on the same ERP | Both doors land in the ERP the same way |
Contract price per account, many accounts | Shopify Plus, BigCommerce B2B Edition, Sana or an enterprise platform | Account-level catalogs and pricing |
On SAP or Dynamics, want ERP pricing live in the store | Sana Commerce | Built on the ERP’s data |
Small wholesaler, simple pricing, live in weeks | Orderspace, Now Commerce or SparkLayer | Monthly price, no build |
Many branches and brands, large catalog | Znode, OroCommerce or Virto Commerce | Multi-store and custom builds |
How to get distributor customers to order online
Start with the accounts that already ask for it and the items they reorder most; build the first version around them.
Move the reps first. If reps take phone orders in the portal’s order-on-behalf screen, customers see the same prices and trust them.
Give each buyer their reorder list at login, not an empty catalog.
Measure the share of orders by door every month: portal, email, phone, rep, EDI. That number, not traffic, tells you whether the portal is working.
Decide who handles the orders that still arrive by email, and how, before launch.
Verdict: which B2B ordering portal should a distributor choose?
If many of your customers will keep ordering the old way, as the numbers above suggest, start with Morsa: it handles those orders and where-is-my-order without asking anyone to log in, and it covers the other door if you run a portal. To try it on one live problem, book a demo.
If you also want a storefront, choose by pricing and ERP: Shopify Plus or BigCommerce B2B Edition for account pricing on a mainstream platform, Sana if you run SAP or Microsoft Dynamics, Orderspace, Now Commerce or SparkLayer for a small wholesaler that wants to go live in weeks, OrderEase if you want the portal and integration as a service, and Znode, OroCommerce or Virto Commerce for large multi-branch builds.
Sources
US Census Bureau, Annual Wholesale Trade Survey 2022 (revised), Table 1, Estimated sales of US merchant wholesalers: https://www2.census.gov/programs-surveys/awts/tables/2022revised/2022_awts_sales_table1.xlsx (read 25 October 2026)
US Census Bureau, Annual Wholesale Trade Survey 2022 (revised), Table 2, Estimated e-commerce sales of US merchant wholesalers: https://www2.census.gov/programs-surveys/awts/tables/2022revised/2022_awts_ecom_table2.xlsx (read 25 October 2026)
Distribution Strategy Group, Mark Brohan, Ecommerce takes larger share of distributor orders as companies scale (1 October 2026), on WizCommerce’s 2026 B2B E-Commerce Benchmark Report: https://distributionstrategy.com/2026/10/ecommerce-takes-larger-share-of-distributor-orders-as-companies-scale/ (read 25 October 2026)
Uncap, B2B ecommerce for distributors: the 2026 Shopify guide: https://www.uncap.com/post/ecommerce-for-distributors (read 25 October 2026)
Shopify, Pricing: https://www.shopify.com/pricing (read 25 October 2026)
BigCommerce, B2B Edition: https://www.bigcommerce.com/b2b-ecommerce/ (read 25 October 2026)
BigCommerce, Pricing: https://www.bigcommerce.com/essentials/pricing/ (read 25 October 2026)
SparkLayer, Pricing: https://www.sparklayer.io/pricing (read 25 October 2026)
Orderspace, Pricing: https://www.orderspace.com/pricing (read 25 October 2026)
Now Commerce, Pricing: https://www.nowcommerce.com/pricing (read 25 October 2026)
OrderEase, Pricing: https://www.orderease.com/pricing (read 25 October 2026)
WizCommerce, Homepage: https://www.wizcommerce.com/ (read 25 October 2026)
Sana Commerce, Pricing: https://www.sana-commerce.com/pricing/ (read 25 October 2026)
Kore Technologies, Homepage: https://www.koretech.com/ (read 25 October 2026)
Oro documentation, Source code and licensing models: https://doc.oroinc.com/backend/setup/repositories/ (read 25 October 2026)
Virto Commerce, Pricing: https://virtocommerce.com/pricing (read 25 October 2026)
Znode, B2B ecommerce for distribution: https://www.znode.com/b2b-ecommerce-industries/distribution (read 25 October 2026)
Shopify Help Center, Shopify B2B: https://help.shopify.com/en/manual/b2b/b2b-plan-features (read 25 October 2026)
Shopify Help Center, Shopify B2B features by plan: https://help.shopify.com/en/manual/b2b/getting-started/plan-features (read 25 October 2026)
Morsa, J4S customer story: https://morsa.ai/customers/j4s (read 25 October 2026)
US Census Bureau, About E-Stats: https://www.census.gov/programs-surveys/e-stats/about.html (read 25 October 2026)
Pepperi, Pricing: https://www.pepperi.com/pricing (read 25 October 2026; the page returned “page missing”)
