MORSA

AI COO FOR YOUR FACTORY

AI that runs the floor for you

Morsa plugs into the tools and systems you already run on, coordinates your people, vendors, and machines, and confirms what's actually done.

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Wayne Turner

Shift Supervisor, Shift B · Production · ● heard 3d ago

"Shift handover done, 2 carry-overs on the board"

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DashboardTasks5Reliability

“Wayne gets the work done, but rarely on the date he first gives you. Two of his last twelve promises landed on the first date, and he moved four of the five dates himself.Watch: he goes quiet when a job is slipping, so the date moves before anyone asks.”

Morsa

This weekThis monthAll time

Promises

2 of 12 on the first date· a miss runs about 3 days late

Dates moved

5 moved, 4 self

Replies

7h typical · 3 ignored

Trend

22 Jun6 Jul27 Jul

Overdue now

3 past the due day

Early warnings

went silent on all 7 late tasks

Task sources

9 tagged Morsa · 16 spotted in chat

How Wayne Turner works

Raw record

Identity and role

Runs Shift B: presses P-7/P-8 and weld cells W-1/W-2.
Brian Kowalski and Chris Delgado report to him on those cells.
Signs off the first-piece check before the P-series line starts.

How they communicate

Replies fastest before 10am; often silent after 6pm.
Answers on the group, rarely on DM, and seldom confirms in writing.
Posts a two-line handover note at the end of every shift.
Goes quiet for a day or two when a job is slipping.

Reliability

Has moved due dates 5 times in July, usually citing manpower.
Moves the date himself rather than asking, 4 of the last 5 times.
The work does land; it lands late rather than not at all.
A miss runs about 3 days past the first promised date.

Strengths

Knows the Shift B crew well and rebalances operators mid-shift.
Catches die wear on P-7/P-8 before it starts scrapping parts.
The weld cell operators escalate to him before they go to Dan.

Blockers

Manpower shortage on Shift B, 4 times, last seen 28 Jul.
Waits for confirmation instead of escalating, 3 times, last seen 24 Jul.
Rework backlog grows when he does not escalate the same day.

Working relationships

Reports to Dan Whitaker, but escalates only once the shift has ended.
Leans on Rick Alvarez in the tool room for die changes.
Curtis Boyle covers the line on Shift C and picks up his carry-overs.

Preferences

Prefers a call over a long message when the line is down.
Wants the day's priority list before 7am, not during the shift.

Where things stand

Overloaded during audit-prep fortnight; Shift B is two operators short.
Three jobs are past their due day.
Has not flagged a single slip before its due day this month.

Where a task started is stamped from Jul 2026 onward; older work carries no source.

Backed by

FEATURES

The plant decides. Morsa makes sure it happens.

Decisions get made in conversation and stay there. No owner, no due date, no confirmation.

Capture from conversation

Routed to an owner

Chased until it moves

Material availability

A shortage raised in a group becomes an expedite for purchase and a re-planned line.

A material cover decision receipt: 14 to 6 days, purchase expedited, line re-planned

Capture from conversation

Routed to an owner

Chased until it moves

Material availability

A WhatsApp message about a coolant pump becoming a Morsa task with an owner and a due date

Capture from conversation

Morsa reads your WhatsApp, email and Teams threads and writes down what was decided.

Routed to an owner

Chased until it moves

Material availability

INTEGRATIONS

Deploys within your existing
technology stack.

No rip-and-replace. Morsa connect natively to your CRM, ERP, communication tools, and data infrastructure, then operates within your security perimeter from day one.

CLIENT IMPACT

Built for teams running production at scale

Anil Kohli, Production Head at J4S, filmed at the plant

“Our people don’t have to learn any new software. People just message the way they always have. Morsa coordinates all the messages in the background.”

Anil Kohli

Production Head, J4S

On time, up from 30%

Hours saved a month

Coordinate in WhatsApp

After Integrating Morsa

Before Integrating Morsa

Material for Line 2 is only enough till Wednesday.

Stores In-charge

Raw material

Has anyone got an update on the Line 2 order?

Dispatch Planner

Unit 7

Confirming we will dispatch the Line 2 order by Friday.

Sales Coordinator

Order desk

Rejections on the 450T are up since the morning shift.

Plant Head

Morning review

Spare parts are held at customs. Arrival date not confirmed.

Machine Supplier

Spares and service

Three channel messages becoming one owned job

Step 1

Nothing is missed

Every message in WhatsApp, email and Teams becomes a job with an owner and a date.

A message bypassing the group to a named owner in Purchase

Step 2

Nothing sits unowned

Work reaches purchase, planning or tooling directly, instead of waiting in a group.

A quiet task nudged, escalated, and closed with a photo receipt

Step 3

Nothing goes quiet

Idle work is nudged, then escalated up the reporting line before the date, and it closes on proof rather than a reply.

WHAT CHANGES

Your operators get a co-worker who never forgets and never goes home. It works in the chats they already use, no new app or dashboard to learn.

Material and pipe stock in a plant store

One Workforce.

Every Department.

Every Specialist.

Your Call.

Your people and the agents.

Morsa routes every task to the right hands, human or agent, drives it to done, and brings your managers the calls that matter.

AI lead for every department.

Each lead runs its function end to end, accountable to your leadership.

Specialists under every lead

Schedulers set the line. Maintenance triages downtime. Quality holds the spec — each built for the work that function runs.

Leadership owns calls that matter.

The agents run the routine; the high-stakes decisions stay with your managers.

Satvik Kapoor

Co-Founder, Morsa

I have spent a decade in manufacturing, in my family's business. I saw this problem on the factory floor.

So we built Morsa, a tool we wished we had.

FAQs

Got questions?
We’ve got answers.

Still have questions?
Contact us and we’ll help you out.

What is Morsa?

Morsa is an AI coworker that runs follow-through on your floor. Messages in WhatsApp, email, and Teams become jobs with an owner and a due date, get chased before they slip, and close on evidence rather than a reply.

We already run an ERP. Where does Morsa fit?

Morsa doesn’t replace anything. It connects natively to your ERP, CRM, and communication tools, and closes the gap between what the system says and what actually happened on the floor.

What counts as “done”?

Proof. A photo, a document, an entry in your system — not a “done” message in a group. Jobs stay open until the evidence shows up.

What happens when a job stalls?

Idle work is nudged, then escalated up the reporting line before the due date. Work reaches purchase, planning, or tooling directly instead of waiting in a group.

How is our data handled?

Morsa deploys within your existing technology stack and operates inside your security perimeter from day one.

How do we start?

With a pilot on a live line before scaling across teams. Your operators keep working in the chats they already use — there’s nothing new to roll out.

What is Morsa?

We already run an ERP. Where does Morsa fit?

Morsa doesn’t replace anything. It connects natively to your ERP, CRM, and communication tools, and closes the gap between what the system says and what actually happened on the floor.

What counts as “done”?

Proof. A photo, a document, an entry in your system — not a “done” message in a group. Jobs stay open until the evidence shows up.

What happens when a job stalls?

Idle work is nudged, then escalated up the reporting line before the due date. Work reaches purchase, planning, or tooling directly instead of waiting in a group.

How is our data handled?

Morsa deploys within your existing technology stack and operates inside your security perimeter from day one.

How do we start?

With a pilot on a live line before scaling across teams. Your operators keep working in the chats they already use — there’s nothing new to roll out.

MORSA

AI COO FOR YOUR FACTORY

AI that runs the floor for you

AI that runs the floor for you

How Wayne Turner works

The plant decides. Morsa makes sure it happens.

Capture from conversation

Routed to an owner

Chased until it moves

Material availability

Capture from conversation

Routed to an owner

Chased until it moves

Material availability

Capture from conversation

Routed to an owner

Chased until it moves

Material availability

Deploys within your existingtechnology stack.

Deploys within your existingtechnology stack.

Built for teams running production at scale

“Our people don’t have to learn any new software. People just message the way they always have. Morsa coordinates all the messages in the background.”

After Integrating Morsa

Before Integrating Morsa

Nothing is missed

Nothing sits unowned

Nothing goes quiet

Your operators get a co-worker who never forgets and never goes home. It works in the chats they already use, no new app or dashboard to learn.

One Workforce.

One Workforce.

Every Department.

Every Department.

Every Specialist.

Every Specialist.

Your Call.

Your Call.

Your people and the agents.

AI lead for every department.

Specialists under every lead

Leadership owns calls that matter.

Satvik Kapoor

Got questions?We’ve got answers.

What is Morsa?

We already run an ERP. Where does Morsa fit?

What counts as “done”?

What happens when a job stalls?

How is our data handled?

How do we start?

What is Morsa?

We already run an ERP. Where does Morsa fit?

What counts as “done”?

What happens when a job stalls?

How is our data handled?

How do we start?

Let’s look at your plant

Machines, people, and vendors, finally in one. We start with yours.

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© 2026 Lunar Inc. All Rights Reserved.

Machines, people, and vendors, finally in one. We start with yours.

Quick Links

Follow us on

© 2026 Lunar Inc. All Rights Reserved.

Machines, people, and vendors, finally in one. We start with yours.

Quick Links

Follow us on

© 2026 Lunar Inc. All Rights Reserved.

Deploys within your existing
technology stack.

Deploys within your existing
technology stack.

Got questions?
We’ve got answers.